Every day, members of the International Association of Fire Fighters fulfill a promise – honoring their oath to answer the call, protecting the safety and well-being of communities across the United States and Canada. Their dedication embodies courage and unity, exemplifying a shared purpose made visible day in and day out on every run.
The IAFF represents fire fighters, emergency medical workers, and rescue workers who protect over 85% of the population in two countries. And like those we represent, our brand is strong, trusted, dedicated, and innovative.
This guide is designed to help maintain our union's brand identity in all forms of communication and provides pertinent specifications needed to maintain the integrity of the IAFF brand. Our Brand Guide applies to all IAFF materials – including brochures, publications, periodicals, websites, and any other communications designed for internal or external audiences.
The IAFF Executive Board adopted this Brand Guide on Oct. 5, 2023 and motioned that all materials produced by the International or by partner agencies on behalf of the IAFF adhere to guidelines established by the Communications Division. Any questions, requests for exemptions, or special permissions should be directed to the Assistant to the General President for Communications.
