WRITING PRINCIPLESThese principles reflect how we approach communication. They help ensure messages are clear and direct.keyboard_arrow_downLEAD WITH THE POINTGet to the point quickly. Do not bury the lead behind setup or unnecessary context.INSTEAD OF...The IAFF is pleased to announce that a new initiative has been launched to address staffing concerns.USE:The IAFF launched a new initiative to address staffing shortages.keyboard_arrow_downUSE ACTIVE VOICEActive voice is clearer, stronger, and easier to understand.INSTEAD OF...The legislation was passed by Congress.USE...Congress passed the legislation.keyboard_arrow_downBE SPECIFICAvoid vague language. Use concrete details, numbers, and outcomes whenever possible.INSTEAD OF...A number of fire fighters attended the event.USE...More than 300 fire fighters attended the event.keyboard_arrow_downCUT UNNECESSARY WORDSEvery word should serve a purpose. Remove filler and repetition.INSTEAD OF...In order to improve response times, the department made changes to staffing levels.USE...To improve response times, the department increased staffing.keyboard_arrow_downUSE PLAIN LANGUAGECOMMUNICATE TO BE UNDERSTOOD.INSTEAD OF...The department implemented a comprehensive risk mitigation strategy.USE...The department took steps to reduce risk.keyboard_arrow_downAVOID FIRE SERVICE JARGONWhen communicating with the public or media, limit technical language or explain it clearly.INSTEAD OF...Crews initiated an offensive interior attack and conducted primary and secondary searches.USE...Fire fighters entered the building to put out the fire and search for anyone inside.keyboard_arrow_downUSE AFFIRMATIVE LANGUAGEWrite in a clear, direct way. Avoid unnecessary negatives.INSTEAD OF...Management did not address fire fighters’ concerns.USE...Management ignored fire fighters’ concerns.