USING THE IAFF VOICE
Use the IAFF voice in all communications — written and spoken.
Our voice is clear, direct, and grounded in the realities of the job. Lead with the point, support it with facts, and explain why it matters to the audience.
The tips below will help.
INSTEAD OF...
The IAFF is proud to support important legislation that will have a meaningful impact on public safety.
Fire fighters face numerous challenges in today’s evolving environment.
This initiative highlights our ongoing commitment to excellence.
USE...
This legislation helps departments hire more fire fighters and improve response times.
Fire fighters are responding to more calls with fewer resources.
This initiative gives fire fighters the tools they need to do their jobs safely.
In practice:
- Lead with the point
- Use plain, specific language
- Back up statements with facts or outcomes
- Cut anything that doesn’t add value
TONE
While our voice remains consistent, tone should reflect the audience and purpose.