Our Colors

Colors rooted in strength, trust, and tradition

Primary Palette

The primary color palette is made up of the colors associated with fire and EMS — red, blue, gold, and black — representing the firefighting tradition overall.

IAFF Red

#EE0000

RGB 238, 0, 0

CMYK 0, 100, 100, 0

Pantone® p 48-C

IAFF Blue

#010BA3

RGB 1, 11, 163

CMYK 100, 97, 1, 2

Pantone® P 2748

IAFF Gold

#FFB339

RGB 255, 179, 57

CMYK 0, 34, 87, 0

Pantone® P 14-7 C

Black

#000000

RGB 0, 0, 0

CMYK 0, 0, 0, 100

Secondary Palette

The secondary color palette features more muted tones. These colors may represent the programs, occasions, and holidays that the IAFF highlights. They can also be utilized subtly in graphic applications like social media graphics and posters.

Navy

#0C0C2D

RGB 12, 12, 45

CMYK 92, 87, 49, 66

Pantone® P 101-16 C

Burgundy

#C1142A

RGB 193, 20, 42

CMYK 17, 100, 94, 7

Pantone® P 49-8 C

Deep Lavender

#5F5292

RGB 95, 82, 146

CMYK 74, 77, 12, 1

Pantone® P 97-6 C

Rustic Gold

#E3B73B

RGB 227, 183, 59

CMYK 12, 27, 90, 0

Pantone® P 10-15 C

Forest Green

#0A5F62

RGB 10, 95, 98

CMYK 90, 46, 54, 25

Pantone® P 123-16 C

Tertiary Palette

The tertiary color palette features light to lightest shades of the more muted tones derived from the secondary palette. This set of colors and shades aids in the process of designing additional official IAFF materials.

Hot Mauve

#DB1977

RGB 219, 25, 119

CMYK 9, 99, 22, 0

Pantone® P 68-8 C

Gray

#6D7B87

RGB 109, 123, 135

CMYK 61, 45, 37, 7

Pantone® P174-8 C

Pink

#E99DC4

RGB 233, 157, 196

CMYK 4, 47, 0, 0

Pantone® P 75-12 C

Soft Lavender

#7D8CB2

RGB 125, 140, 178

CMYK 55, 41, 13, 0

Pantone® P103-10 C

Naval Gray

#274560

RGB 39, 69, 96

CMYK 90, 70, 41, 28

Pantone® P 175-15 C

Light Lavender

#B7C2DB

RGB 183, 194, 219

CMYK 27, 18, 4, 0

Pantone® P104-10 C

Burnt Gold

#D3A932

RGB 211, 169, 50

CMYK 18, 31, 97, 0

Pantone® P8-7 C

Light Gold

#F9DB9E

RGB 249, 219, 158

CMYK 2, 13, 43, 0

Pantone® P17-3 C

Aquatic Green

#278487

RGB 39, 132, 135

CMYK 82, 32, 45, 6

Pantone® P126-14 C

Sage Green

#749596

RGB 116, 149, 150

CMYK 58, 31, 38, 2

Pantone® P175-6 C

Color Ratios

The ratio of color used in the overall identity should reflect that shown here. The primary palette should be leaned on most heavily, with the secondary palette adding additional support where necessary.

Color Combinations

Not all colors work equally well together. To provide proper contrast, protect legibility, and support accessibility, below are a few color combinations that work well together (left) and those that don't (right). Using these and other high-contrast color pairings creates materials that are readable and effective for all audiences.